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NVIDIA accepted massive near-term profit erosion to establish CUDA across GeForce to build long-term computing platform dominance

Jensen Huang· NVIDIA· AI· 2026-07-07· about NVIDIA (NVDA)
it cost the company enormous amounts of our profits, and we couldn't afford it at the time, but we did it anyways because we wanted to be a computing company

Why it matters

This reveals NVIDIA's willingness to sacrifice short-term profitability for long-term platform control. Understanding this strategic pattern is critical for modeling NVIDIA's future capex and R&D spending decisions.

Investment implication

NVIDIA may continue to accept margin compression in pursuit of ecosystem dominance (e.g., software tools, developer ecosystems, enterprise lock-in). Investors should expect ongoing investment in platform breadth over near-term earnings optimization.

Source

The Insane Decision That Nearly Bankrupted NVIDIA Part1 (YouTube)
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