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Huang: NVIDIA absorbed memory price increases, repriced products; gross margins to fall from 75% to 72-73% next year

Jensen Huang· NVIDIA· AI· —· pub 2026-08-30· about NVIDIA (NVDA)
“We have now absorbed the cost increases... we've also repriced our products in the marketplace and based on that our margins are going to come down from 75% but it will be between 72 and 73% next year.”

Why it matters

Confirms HBM/memory price inflation is materially impacting NVIDIA's cost structure, and NVIDIA is passing costs through via price hikes rather than fully absorbing them — a first-party quantification of margin trajectory.

Investment implication

Bullish for HBM suppliers (SK Hynix, Micron, Samsung) whose pricing power NVIDIA is validating; margin reset is now de-risked for NVDA but confirms memory cost inflation persists into next year.

Source

Jensen Huang Explains Why Nvidia Hiked Chip Prices! (YouTube)
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