customerScore 80/100Watch
Figure AI targeting warehousing and manufacturing labor shortage—tens of millions of robots addressable in US alone for bin/box moving tasks
“When you look at a larger company... you'll see like these bays of really high automation where they'll have ASRS conveyor systems or like robotic arms... And then between all that work, humans are bridging all that manually. They're moving bins and boxes... And they have hundreds of thousands and in some cases a million folks that are just doing this globally... So we think at this point we'll we'll be able to ship tens of millions of robots even in the US in a very narrow part of the world and like warehousing manufacturing... that are just moving bins and boxes.”
Why it matters
Major logistics and manufacturing companies (e.g., Amazon, large 3PLs, warehouse operators) face severe labor shortages with 100% annual turnover and cannot find workers. Figure is targeting this as an immediate TAM with simple, repeatable tasks—bin and box moving in structured environments.
Investment implication
This signals strong near-term demand pull from large logistics/warehouse operators and identifies a captive customer base facing acute labor constraints. Public companies like XPO Logistics, Flex Ltd., and others managing large warehouses could become early adopters, creating revenue runway and operational data for Figure.